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Covid-19 and E-commerce: Market Trends, Challenges, and Opportunities in Japan (A View from Rakuten)

A session by Mike Nguyen
Global Ad Division | Public Account Section | Global Account Team, Rakuten, Inc.

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About this session

COVID-19 has had a dramatic, potentially long-lasting impact on consumer shopping habits. The e-commerce shift has been described by some as “10 years of growth in 3 months.” In a Rakuten Insight Survey of 100,000 shoppers across markets in Asia (including Japan), 85% say they will continue to purchase items online even after businesses are open and social distancing measures are lifted.

Despite a lower e-commerce penetration rate, Japan remains the fourth largest and is one of the fastest growing e-commerce markets in the world. With its very developed economy, excellent infrastructure, highly urbanized population, high internet penetration, and single-language culture, Japan is the second largest e-commerce market in the Asia Pacific region and growth is expected to remain steady.

This webinar will provide an overview of Japan’s e-commerce market, highlight some emerging trends in e-commerce in Japan from the perspective of Rakuten, Inc., one of the largest e-commerce players in Japan, and also highlight ways in which global companies and organizations can leverage Rakuten’s robust ecosystem to market, sell, and expand in Japan.


If you have questions for Mike, please use the comments section on this page or click here to join our group discussion on Chain.NET.

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